I think the lesson is finding in your games small features which are cognitively simple to use, that are limited in power and effect, but are surprisingly popular and maybe are even used in an innovated way by players -- these are the things you want to seize on for future development. Those are in effect, player created designs. Your user base is frantically telling you to develop something with those small mini-games or features they are wasting time on. And if the feature is small and already supported you possibly have a much technically easier way of integrating it into your existing service or developing it into a new game on its own. You at the very least have a much easier way of introducing and teaching it to players, who already will be familiar with the intention, function, and context of the feature design. But woe to you if you screw it up, since you will be disappointing players in a double way.
This kind of iterative approach of experimenting in games is something really worth thinking about, but there's a bad side as well. The other side is the danger of exhaustion. You can take what was once a cherished, unique player created design and drive it into the ground. Sadly, I have to use SWG as an example. I say that with regret, because I don't think it's fair to kick that title any more than it has received already. However, it's made one mistake more or less recently worth noting.
I resubbed to SWG in June (along with UO) and I enjoyed a lot of of the expansions and fundamental changes. One problem I noticed immediately, however, was lack of inventory space. It's a funny design -- players need a capacity to collect things, and they accrue in power and complexity as player avatars the more stuff they hoard. In WoW and newer MMO's you can only unlock more inventory by progressing in level, but not so in the sandboxy SWG. The dilemma is that the game has increased in inventory challenge as much as it has simplified in character class and other mini-game (e.g. most sadly, the nerfing of crafting).
The collection mini-game in SWG is suffering from inflation both in virtual and in game design terms. The game could be argued to now be solely about collection. What was once a neat side game of collecting pieces to fit a final objective (just like WoW or EQ2 etc.). has now lead to an inflation such that the bonuses themselves are just inventory space. Let's recap. In SWG, the first example of collecting objects to make a rare item was the Firespray KSE blueprints (Boba Fett's starship) that Shipwrights could create. Then "crafting kits" were devised, which were rare drops that players ached for. These were ultimately only new pieces of furniture, but they were new, rare and so highly prized. With the NGE and the Trials of Obi-Wan, the whole expansion was designed around collection. Players could earn small items for buffing or furniture, while with end bosses in difficult instances they could gain great items. At any rate, this design has continued to now include socket crafting -- I think first introduced in DAoC circa 2000? post-Darkness Falls. So we now have in SWG the following item sets:
- Firespray KSE
- crafting kits
- Mustafar items
- socketing/bonus ability items ("Reverse Engineering")
- Treasure chests
- New chapter 7/8 items
I think the thesis at SOE was even if new, lowbie players pick up junk, the carrot of giving them a better item if they keep collecting would be an other motivator for them to keep playing. The problem is the game is overwhelming suffering from inflation. It's a very bad overuse of a neat and I think temporary design.
Games that evolve, that present small and unique designs which players cherish or react against badly often lead to very interesting options. Let's not forget, that is how PvP began. But when you take a good idea and repeat it without a thought of the impact and long term effect... well it's like open PvP -- there are things that have a tipping point which designers should respect. It may not be immediately evident, but it will come. Exhausting your designs, exhausts your players' goodwill. And no game needs to do that.
/out

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